{"id":3152,"date":"2024-06-12T12:13:23","date_gmt":"2024-06-12T12:13:23","guid":{"rendered":"https:\/\/kreativna-europa.ba\/?page_id=3152"},"modified":"2024-06-13T06:28:13","modified_gmt":"2024-06-13T06:28:13","slug":"media","status":"publish","type":"page","link":"https:\/\/kreativna-europa.ba\/en\/media\/","title":{"rendered":"MEDIA"},"content":{"rendered":"
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MEDIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tPotprogram MEDIA\u00a0programa Kreativna Europa podupire europsku filmsku i audiovizualnu industriju u razvoju, distribuciji i promicanju europskih djela, tra\u017eenju partnera i pronalasku publike izvan nacionalnih granica uzimaju\u0107i u obzir dana\u0161nje digitalno okru\u017eenje.\u00a0 Osim toga: poti\u010de suradnju u cijelom lancu vrijednosti i na razini EU-a kako bi audiovizualna poduze\u0107a i europski sadr\u017eaji dobili na vidljivosti u svijetu njeguje talente, odakle god bili povezuje se s publikom svih dobnih skupina, osobito mla\u0111im generacijama. Njegovim sustavima pru\u017eanja financijskih sredstava olak\u0161ano je sufinanciranje filmova manjih producentskih tvrtki koje se naj\u010de\u0161\u0107e susre\u0107u s pote\u0161ko\u0107ama u pronala\u017eenju novih izvora financiranja. Potprogram MEDIA tako\u0111er podupire razvoj i distribuciju tisu\u0107u filmova godi\u0161nje, uklju\u010duju\u0107i igrane i dokumentarne filmove, televizijske dramske serije i nove medijske vrste.\n\nCiljevi Potprograma MEDIA\u00a0su:\n
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  • te\u017eiti sna\u017enijem europskom audiovizualnom sektoru, po\u0161tuju\u0107i i prikazuju\u0107i europski kulturni identitet i naslije\u0111e;<\/li>\n \t
  • pove\u0107ati optjecaj europskih audiovizualnih djela unutar i izvan Europske unije;<\/li>\n \t
  • osna\u017eiti konkurentnost europskog audiovizualnog sektora, olak\u0161avaju\u0107i pristup financiranju i promid\u017ebi kori\u0161tenja digitalnih tehnologija<\/li>\n<\/ul>\nKako bi se osigurala ve\u0107a fleksibilnost poduprtih djelovanja i potaknula suradnja me\u0111u razli\u010ditim dijelovima audiovizualnog lanca vrijednosti, prioriteti programa Kreativna Europa za razdoblje 2021. \u2013 2027. podijeljeni su u \u010detiri tematske cjeline, odnosno klastera.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\"CONTENTS\" CLUSTER<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

    The creation and production of high-quality content is the foundation of the European audiovisual industry.<\/p>

    European content reflects European values, including diversity. Thanks to European talent and creativity, works are continuously being created that are recognized and rewarded all over the world.<\/p>

    Support for the audiovisual industry in content creation<\/strong><\/p>

    This cluster is designed to provide industry with support for:<\/p>

    • encouraging cross-border circulation of European audiovisual works<\/li>
    • adaptation of content to new audiences and platforms<\/li>
    • introducing more reliable business models that will help control production costs and cope with growing competition.<\/li><\/ul>

      Focus on cross-border cooperation<\/strong><\/p>

      The MEDIA sub-programme of the Creative Europe program is focused on activities with a pronounced European added value because it:<\/p>

      • encourages cross-border cooperation between producers and content creators<\/li>
      • supports innovation in terms of content, business models and technology.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\"BUSINESS\" CLUSTER<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

        The \"Business\" cluster within the MEDIA sub-programme under the Creative Europe program promotes business innovation, adaptability and talent throughout the European audiovisual value chain.<\/p>

        Such development of the audiovisual environment is necessary in order to follow the growth of global actors in the sector and the digital transformation.<\/p>

        Support for competitiveness, talent and cooperation within the audiovisual industry<\/strong><\/p>

        Special groups driving the internationalization of the sector will receive targeted support to strengthen cross-border cooperation and encourage learning and knowledge sharing to enable the industry to expand beyond the borders of the home country.<\/p>

        Support within the \"Business\" cluster is intended for:<\/p>

        • nurturing audiovisual talents by supporting activities that are strongly focused on mentoring and skills in the field of digital and green transformation<\/li>
        • encouraging exchanges between companies that cover all parts of the value chain and whose goal is global reach<\/li>
        • promoting the transnational distribution of content across borders and platforms.<\/li><\/ul>

          Right to financing<\/strong><\/p>

          Training organizations, distributors and sales representatives, technical companies, video-on-demand services, aggregators, exhibitors, film markets, etc. can apply for funding under the Business cluster.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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          \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tCLUSTER \"AUDIENCE\"<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

          The crisis caused by the disease COVID-19 has greatly affected the habits of watching audiovisual content of the European audience. Last year's gradual transition from cinemas to platforms in that sector accelerated rapidly due to the closing of movie theaters.<\/p>

          Support audience growth across multiple platforms<\/p>

          The aim of this MEDIA sub-programme cluster is to connect European audiovisual works with their audiences and to support the development of audiences everywhere in Europe and beyond. The sub-programme aims to achieve this by: stimulating audience growth and revitalization so that the number of viewers and listeners increases on all platforms, connecting with younger audiences using various educational and promotional tools, ensuring access to content through subtitling support.<\/p>

          The MEDIA subprogramme will support the industry in making the most of the opportunities offered by the digital transition. Innovative ways of connecting with audiences will be supported to ensure that European audiovisual works reach the widest possible audience.<\/p>

          Right to financing<\/strong><\/p>

          Cinema operators, festivals, video-on-demand service operators and networks, film distributors, sales representatives, cultural heritage institutions, etc. can apply for funding opportunities under this cluster.<\/p>

          Support for the audiovisual industry<\/strong><\/p>

          The goal of the \"Policy Support\" cluster within the MEDIA subprogramme is to promote a complete European audiovisual policy: through regulatory dialogue, exchange of analyzes and data, information on trends that take the future into account, consultations with stakeholders, promotion and information activities.<\/p>

          Promotion of main EU policies through the \"Politics Support\" cluster<\/p>

          This cluster is especially focused on:<\/p>

          fully exploiting the possibilities of digital transformation during the implementation of projects<\/p>

          encouraging the greening of the industry and inclusion, equality, diversity and participation.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

          \n\t\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\"POLITICS SUPPORT\" CLUSTER<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

          A common European approach to the main issues of audiovisual policy is crucial for the consolidation of a single European audiovisual market.<\/p>

          Support for the audiovisual industry<\/strong><\/p>

          The goal of the \"Policy Support\" cluster within the MEDIA subprogram is to promote a complete European audiovisual policy:<\/p>

          • regulatory dialogue<\/li>
          • by exchanging analyzes and data<\/li>
          • information about trends that take the future into account<\/li>
          • consultations with stakeholders<\/li>
          • promotion and information activities.<\/li>
          • Promotion of main EU policies through the \"Politics Support\" cluster<\/li><\/ul>

            This cluster is particularly focused on: fully exploiting the possibilities of digital transformation during the implementation of projects, encouraging the greening of the industry and inclusion, equality, diversity and participation.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            MEDIA Potprogram MEDIA\u00a0programa Kreativna Europa podupire europsku filmsku i audiovizualnu industriju u razvoju, distribuciji i promicanju europskih djela, tra\u017eenju partnera […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-3152","page","type-page","status-publish","hentry"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"kreativnaeuropa","author_link":"https:\/\/kreativna-europa.ba\/en\/author\/kreativnaeuropa\/"},"rttpg_comment":0,"rttpg_category":null,"rttpg_excerpt":"MEDIA Potprogram MEDIA\u00a0programa Kreativna Europa podupire europsku filmsku i audiovizualnu industriju u razvoju, distribuciji i promicanju europskih djela, tra\u017eenju partnera […]","_links":{"self":[{"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/pages\/3152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/comments?post=3152"}],"version-history":[{"count":0,"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/pages\/3152\/revisions"}],"wp:attachment":[{"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/media?parent=3152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}