{"id":4256,"date":"2025-12-22T12:21:30","date_gmt":"2025-12-22T12:21:30","guid":{"rendered":"https:\/\/kreativna-europa.ba\/?p=4256"},"modified":"2025-12-22T12:23:42","modified_gmt":"2025-12-22T12:23:42","slug":"potpora-razvoju-talenata-u-audiovizualnoj-industriji","status":"publish","type":"post","link":"https:\/\/kreativna-europa.ba\/en\/potpora-razvoju-talenata-u-audiovizualnoj-industriji\/","title":{"rendered":"Support for talent development in the audiovisual industry"},"content":{"rendered":"<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1330\" height=\"600\" src=\"https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2025\/12\/skillsandtalentcover.jpg\" alt=\"\" class=\"wp-image-4257\" style=\"object-fit:cover;width:1200px;height:500px\" srcset=\"https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2025\/12\/skillsandtalentcover.jpg 1330w, https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2025\/12\/skillsandtalentcover-300x135.jpg 300w, https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2025\/12\/skillsandtalentcover-1024x462.jpg 1024w, https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2025\/12\/skillsandtalentcover-768x346.jpg 768w, https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2025\/12\/skillsandtalentcover-18x8.jpg 18w\" sizes=\"(max-width: 1330px) 100vw, 1330px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Cilj<\/h2>\n\n\n\n<p>Cilj potpore za razvoj vje\u0161tina i talenata jest&nbsp;<strong>ja\u010danje kapaciteta audiovizualnih profesionalaca<\/strong>&nbsp;kako bi se prilagodili novim kreativnim procesima, tr\u017ei\u0161nim kretanjima i digitalnim tehnologijama koje utje\u010du na cjelokupni vrijednosni lanac audiovizualnog sektora.<\/p>\n\n\n\n<p>Poseban naglasak stavlja se na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>razvoj&nbsp;<strong>novih kreativnih procesa<\/strong>&nbsp;(npr. interdisciplinarnu kreativnu suradnju, inovativno pripovijedanje koje spaja kreativne i digitalne vje\u0161tine),<\/li>\n\n\n\n<li>primjenu&nbsp;<strong>digitalnih inovacija<\/strong>&nbsp;u audiovizualnoj produkciji (npr. virtualna produkcija, postprodukcija) i distribuciji (marketing, promocija, anga\u017eman publike),<\/li>\n\n\n\n<li>kori\u0161tenje digitalnih alata u&nbsp;<strong>produkciji i distribuciji videoigara<\/strong>,<\/li>\n\n\n\n<li>ja\u010danje&nbsp;<strong>iskori\u0161tavanja prava intelektualnog vlasni\u0161tva (IP)<\/strong>,<\/li>\n\n\n\n<li><strong>zelenu tranziciju<\/strong>&nbsp;s ciljem promicanja odr\u017eivih praksi u cijelom vrijednosnom lancu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">O\u010dekivani rezultati<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promicanje odr\u017eivih i ekolo\u0161ki odgovornijih rje\u0161enja u audiovizualnoj industriji<\/li>\n\n\n\n<li>Ja\u010danje europskog kreativnog potencijala kroz nove kreativne procese<\/li>\n\n\n\n<li>Podr\u0161ka digitalnoj tranziciji audiovizualnog sektora u stvaranju i distribuciji sadr\u017eaja<\/li>\n\n\n\n<li>Poticanje rasta i ulaganja kroz bolje iskori\u0161tavanje prava intelektualnog vlasni\u0161tva u EU i izvan nje<\/li>\n\n\n\n<li>Osna\u017eivanje audiovizualnih i gaming profesionalaca novom kombinacijom kreativnih i digitalnih vje\u0161tina, \u010dime se pove\u0107ava konkurentnost europske industrije<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Opis aktivnosti koje se financiraju u okviru poziva<\/h2>\n\n\n\n<p><strong>Zelena tranzicija audiovizualne industrije<\/strong>: uklju\u010divanje zelenih konzultanata radi promicanja odr\u017eivih praksi u cijelom vrijednosnom lancu te edukacije o provedbi planova odr\u017eivosti, uklju\u010duju\u0107i kori\u0161tenje alata za mjerenje emisija CO\u2082<\/p>\n\n\n\n<p><strong>Podr\u0161ka novim kreativnim procesima<\/strong>, uklju\u010duju\u0107i interdisciplinarnu kreativnu suradnju i inovativne oblike pripovijedanja koji povezuju razli\u010dite skupove vje\u0161tina<\/p>\n\n\n\n<p><strong>Digitalna transformacija<\/strong>: edukacije za profesionalce du\u017e cijelog vrijednosnog lanca s ciljem kori\u0161tenja suvremenih digitalnih alata i analitike podataka u kreativnom pripovijedanju, produkciji (uklju\u010duju\u0107i virtualnu produkciju), postprodukciji, marketingu, promociji, anga\u017emanu publike te novim modelima distribucije, monetizacije i eksploatacije sadr\u017eaja<\/p>\n\n\n\n<p><strong>Prilagodba novim tr\u017ei\u0161nim trendovima<\/strong>, uklju\u010duju\u0107i iskori\u0161tavanje prava intelektualnog vlasni\u0161tva (npr. prerade, spin-off projekti, nastavci, merchandising)<\/p>\n\n\n\n<p><strong>Videoigre<\/strong>: edukacije za profesionalce o primjeni suvremenih digitalnih alata i tehnologija temeljenih na umjetnoj inteligenciji u stvaranju, razvoju, produkciji, distribuciji, promociji i marketingu<\/p>\n\n\n\n<p>Sve informacije na <a href=\"https:\/\/ec.europa.eu\/info\/funding-tenders\/opportunities\/portal\/screen\/opportunities\/topic-details\/CREA-MEDIA-2026-TRAINING?order=DESC&amp;pageNumber=1&amp;pageSize=50&amp;sortBy=startDate&amp;isExactMatch=true&amp;status=31094502&amp;programmePeriod=2021%20-%202027&amp;frameworkProgramme=43251814\">linku<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Cilj Cilj potpore za razvoj vje\u0161tina i talenata jest&nbsp;ja\u010danje kapaciteta audiovizualnih profesionalaca&nbsp;kako bi se prilagodili novim kreativnim procesima, tr\u017ei\u0161nim kretanjima [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4258,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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href=\"https:\/\/kreativna-europa.ba\/en\/category\/pozivi\/\" rel=\"category tag\">Pozivi<\/a>","rttpg_excerpt":"Cilj Cilj potpore za razvoj vje\u0161tina i talenata jest&nbsp;ja\u010danje kapaciteta audiovizualnih profesionalaca&nbsp;kako bi se prilagodili novim kreativnim procesima, tr\u017ei\u0161nim kretanjima 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