{"id":4320,"date":"2026-05-20T12:49:58","date_gmt":"2026-05-20T12:49:58","guid":{"rendered":"https:\/\/kreativna-europa.ba\/?p=4320"},"modified":"2026-05-20T12:49:58","modified_gmt":"2026-05-20T12:49:58","slug":"agoraeu-eu-priprema-novi-program-za-kulturu-medije-i-demokratske-vrijednosti","status":"publish","type":"post","link":"https:\/\/kreativna-europa.ba\/en\/agoraeu-eu-priprema-novi-program-za-kulturu-medije-i-demokratske-vrijednosti\/","title":{"rendered":"AgoraEU: EU priprema novi program za kulturu, medije i demokratske vrijednosti"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1330\" height=\"600\" src=\"https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag.jpg\" alt=\"\" class=\"wp-image-4321\" style=\"object-fit:contain\" srcset=\"https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag.jpg 1330w, https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-300x135.jpg 300w, https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-1024x462.jpg 1024w, https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-768x346.jpg 768w, https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-18x8.jpg 18w\" sizes=\"(max-width: 1330px) 100vw, 1330px\" \/><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vije\u0107e Europske unije postiglo je dogovor o djelomi\u010dnom pregovara\u010dkom mandatu za novi program AgoraEU, ambicioznu inicijativu koja bi od 2028. do 2034. godine trebala objediniti potporu kulturi, medijima i civilnom dru\u0161tvu diljem Europe. Program \u0107e biti dio novog vi\u0161egodi\u0161njeg financijskog okvira Europske unije i predstavlja jedan od klju\u010dnih instrumenata za ja\u010danje europskih demokratskih vrijednosti, kulturne raznolikosti i slobode medija.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cilj programa AgoraEU je poticanje zajedni\u010dkih europskih vrijednosti poput demokracije, ravnopravnosti, vladavine prava i aktivnog gra\u0111anstva. Istovremeno, program bi trebao pru\u017eiti sna\u017eniju podr\u0161ku kulturnim i kreativnim sektorima, uklju\u010duju\u0107i audiovizualnu industriju, medije, videoigre, izdava\u0161tvo i organizacije civilnog dru\u0161tva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0160to donosi program AgoraEU?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AgoraEU se nadovezuje na postoje\u0107e europske programe poput Kreativne Europe i programa CERV (Gra\u0111ani, ravnopravnost, prava i vrijednosti), ali ih objedinjavanjem \u017eeli u\u010diniti u\u010dinkovitijima i pristupa\u010dnijima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program \u0107e biti podijeljen u tri glavna potprograma:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kreativna Europa \u2013 Kultura<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovaj dio programa fokusiran je na prekograni\u010dnu kulturnu suradnju, mobilnost umjetnika i razvoj europskih kulturnih projekata. Posebna pa\u017enja posvetit \u0107e se sektorima poput glazbe, knji\u017eevnosti, knji\u017enica i kulturne ba\u0161tine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MEDIA+<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MEDIA+ \u0107e biti usmjeren na ja\u010danje europskog audiovizualnog sektora i industrije videoigara, uz dodatnu podr\u0161ku neovisnom novinarstvu i informativnim medijima. Cilj je pove\u0107ati konkurentnost europskog sadr\u017eaja te osigurati ve\u0107u medijsku raznolikost i otpornost na dezinformacije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CERV+<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tre\u0107i stup programa bavit \u0107e se promicanjem temeljnih prava, ravnopravnosti i demokratskog sudjelovanja gra\u0111ana. Program \u0107e podupirati aktivnosti usmjerene protiv diskriminacije te projekte koji ja\u010daju vladavinu prava i gra\u0111anski anga\u017eman.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ve\u0107a uloga dr\u017eava \u010dlanica<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U svom pregovara\u010dkom stajali\u0161tu Vije\u0107e EU-a dodatno je naglasilo va\u017enost uloge dr\u017eava \u010dlanica u provedbi programa. Predvi\u0111a se osnivanje posebnog Odbora programa AgoraEU u kojem \u0107e sudjelovati predstavnici svih dr\u017eava \u010dlanica, a koji \u0107e imati va\u017enu savjetodavnu i koordinacijsku funkciju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tako\u0111er, svaka dr\u017eava \u010dlanica mo\u0107i \u0107e uspostaviti tzv. \u201cdeskove programa AgoraEU\u201d \u2014 nacionalna tijela koja \u0107e pru\u017eati informacije, edukaciju i pomo\u0107 organizacijama i institucijama pri prijavi projekata i kori\u0161tenju europskih sredstava.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fokus na kulturnu raznolikost i ravnopravne uvjete<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vije\u0107e je posebno naglasilo potrebu za ravnopravnijim uvjetima u audiovizualnom sektoru me\u0111u dr\u017eavama \u010dlanicama. U obzir \u0107e se uzimati razlike u veli\u010dini tr\u017ei\u0161ta, produkcijskim kapacitetima te kulturnim i jezi\u010dnim posebnostima pojedinih zemalja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cilj je omogu\u0107iti sna\u017enije sudjelovanje i manjim tr\u017ei\u0161tima kako bi europski audiovizualni prostor bio uravnote\u017eeniji i uklju\u010diviji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Umjetna inteligencija i digitalna transformacija<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program AgoraEU prepoznaje sve sna\u017eniji utjecaj umjetne inteligencije i digitalnih tehnologija na kulturne i kreativne industrije. U dokumentu Vije\u0107a posebno se isti\u010de kako ljudska kreativnost ostaje nezamjenjiva te se nagla\u0161ava potreba za eti\u010dnom, odgovornom i odr\u017eivom upotrebom umjetne inteligencije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program \u0107e poticati razvoj digitalnih platformi i tehnologija koje pridonose kulturnoj i jezi\u010dnoj raznolikosti te ja\u010danju demokratskog prostora u Europi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prora\u010dun od 8,6 milijardi eura<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Europska komisija predstavila je prijedlog programa AgoraEU u srpnju 2025. godine, a predvi\u0111eni ukupni prora\u010dun iznosi 8,6 milijardi eura za razdoblje od 2028. do 2034. godine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sredstva \u0107e biti usmjerena na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>promicanje kulturne i jezi\u010dne raznolikosti<\/li>\n\n\n\n<li>ja\u010danje konkurentnosti kulturnih i kreativnih sektora<\/li>\n\n\n\n<li>za\u0161titu umjetni\u010dke slobode i slobode medija<\/li>\n\n\n\n<li>poticanje ravnopravnosti, gra\u0111anskih prava i demokratskog sudjelovanja<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ipak, kona\u010dni financijski okvir jo\u0161 nije potvr\u0111en jer \u0107e ovisiti o zavr\u0161nim pregovorima o novom vi\u0161egodi\u0161njem prora\u010dunu Europske unije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sljede\u0107i koraci<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Djelomi\u010dni mandat koji je sada usvojilo Vije\u0107e predstavlja osnovu za po\u010detak pregovora s Europskim parlamentom o kona\u010dnom tekstu uredbe. Financijski i odre\u0111eni horizontalni elementi programa bit \u0107e definirani naknadno, nakon postizanja dogovora o ukupnom prora\u010dunu EU-a za razdoblje 2028. \u2013 2034. godine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AgoraEU bi u narednim godinama mogao postati jedan od klju\u010dnih europskih instrumenata za o\u010duvanje kulturne raznolikosti, slobodnih medija i demokratskih vrijednosti u sve izazovnijem digitalnom i geopoliti\u010dkom okru\u017eenju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Izvor: https:\/\/www.consilium.europa.eu<\/p>","protected":false},"excerpt":{"rendered":"<p>Vije\u0107e Europske unije postiglo je dogovor o djelomi\u010dnom pregovara\u010dkom mandatu za novi program AgoraEU, ambicioznu inicijativu koja bi od 2028. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hr"],"rttpg_featured_image_url":{"full":["https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-TH.jpg",800,600,false],"landscape":["https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-TH.jpg",800,600,false],"portraits":["https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-TH.jpg",800,600,false],"thumbnail":["https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-TH-150x150.jpg",150,150,true],"medium":["https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-TH-300x225.jpg",300,225,true],"large":["https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-TH.jpg",800,600,false],"1536x1536":["https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-TH.jpg",800,600,false],"2048x2048":["https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-TH.jpg",800,600,false],"trp-custom-language-flag":["https:\/\/kreativna-europa.ba\/wp-content\/uploads\/2026\/05\/european-flag-TH-16x12.jpg",16,12,true]},"rttpg_author":{"display_name":"kreativnaeuropa","author_link":"https:\/\/kreativna-europa.ba\/en\/author\/kreativnaeuropa\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/kreativna-europa.ba\/en\/category\/uncategorized-hr\/\" rel=\"category tag\">Uncategorized @hr<\/a>","rttpg_excerpt":"Vije\u0107e Europske unije postiglo je dogovor o djelomi\u010dnom pregovara\u010dkom mandatu za novi program AgoraEU, ambicioznu inicijativu koja bi od 2028. [&hellip;]","_links":{"self":[{"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/posts\/4320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/comments?post=4320"}],"version-history":[{"count":1,"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/posts\/4320\/revisions"}],"predecessor-version":[{"id":4323,"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/posts\/4320\/revisions\/4323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/media\/4322"}],"wp:attachment":[{"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/media?parent=4320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/categories?post=4320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kreativna-europa.ba\/en\/wp-json\/wp\/v2\/tags?post=4320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}